Core Competencies
- Product Discovery & Ideation: User Journey Mapping, Requirement Prioritization, High-Fidelity Wireframing, and Technical Feasibility Analysis.
- AI/ML Strategy: Audio-Model Evaluation, NLP Brief Analysis, Subject Matter Expert (SME) Quality Benchmarking, and Prompt Engineering.
- Workflow Design: Agile Methodologies, Product Roadmap Development, Backlog Management, and Cross-Functional Synchronization.
- Industry Expertise: Content Monetization, Sync Licensing, Rights Management, and Institutional Partnerships.
Executive Statement
Technical Product Leader and PhD with 20+ years in music-tech, specializing in the intersection of Generative AI and commercial music licensing. Founder of Composer Sync, a GenAI-driven marketplace currently in patent-pending status. Proven track record of architecting AI-powered products from concept to prototype, defining cross-functional requirements, and establishing success metrics for audio quality and ML model performance.
Three Pillars
| Media & Platform Strategy | GenAI & Product Innovation | Educational Systems & GTM |
| Portfolio Leadership: Directed a global media portfolio with placements on NFL broadcasts and CBS, reaching large-scale audiences. | SaaS Entrepreneurship: Founder of a GenAI-focused venture translating research into tools for creative licensing. | Learning Science: Learning Science: PhD-trained ethnomusicologist with expertise in how cultures learn, adopt, and engage with complex systems. |
| Monetization: Expert in rights management, sync licensing, and leveraging YouTube Analytics for growth. | Applied Research: Recipient of NSF and TEDCO funding for AI-assisted media technologies. | Global Expansion: Spearheaded GTM initiatives and educational programming in South Africa and the Caribbean, including partnerships with government and cultural institutions |
| Ecosystem Navigation: 20+ years driving content strategy across digital and broadcast platforms. | Validation: Proven ability to move emerging tech from experimentation to commercial roadmap. | Institutional Scale: Expert in managing the B2B2C interface between stakeholders and end-users. |
About
I work at the intersection of music, technology, and product thinking, with deep subject-matter expertise shaped by professional practice, research, and teaching.
For over two decades, I have worked as a composer and music director for film, television, sports, and multimedia projects, collaborating with creative, technical, and business stakeholders under real production constraints. This hands-on experience informs how I evaluate products: usability in time-pressured environments, clarity of creative intent, and systems that scale without flattening artistic nuance.
I am also an educator and published scholar with a PhD in ethnomusicology. I have designed and taught university-level courses in Popular Music, World Music, Music Business, Electronic Composition, and Music Technology. Teaching across these domains has required translating complex creative and cultural systems into clear frameworks, a skill directly applicable to product discovery, user research synthesis, and cross-functional communication.
More recently, my work has expanded into applied product exploration in music technology and generative AI. As the founder of Composer Sync, I have led early product definition for a generative-AI–assisted music discovery and licensing concept, conducting user interviews with composers and music supervisors, defining MVP scope, and establishing quality criteria through human-in-the-loop evaluation. My role focuses on product vision, user needs, and responsible deployment rather than model development.
I bring a domain-expert approach to product management: grounding decisions in user context, collaborating closely with engineering and design partners, and evaluating success through both qualitative insight and measurable outcomes. My goal is to help build human-centered AI music products that support creators, respect culture, and operate effectively at scale.